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MQLs by Ad Set (Top 10)
Spend by Ad Set (Top 10)
Conversion Funnel
Cost Per MQL by Ad Set (Top 10)
Key Insights
Performance by Angle
| Angle | # Ad Sets | Spend | Impressions | Clicks | Avg CTR | Avg CPC | MQLs | Cost/MQL |
|---|
MQLs by Angle
Spend by Angle
Ad Set Performance
| Ad Set ▲ | Spend ▲ | Impressions ▲ | Clicks ▲ | CTR ▲ | CPC ▲ | MQLs ▲ | Cost/MQL ▲ | Status |
|---|
Top 10 Ad Sets by MQLs
Top 10 Ad Sets by Cost/MQL
MQL List — Paid Social
| # | Name | Company | Company Traffic | Source | MQL Date | Meeting | Outreach |
|---|
📝 Notes
- Outreach = number of outbound sales emails sent to the contact (logged in HubSpot). Does not include calls, meetings, or LinkedIn messages.
- Meeting = "Booked" means the MQL has at least one meeting scheduled or completed with the OpenBorder team.
- Company Traffic = SimilarWeb estimated average monthly website visits, pulled from HubSpot company records.
- MQLs are identified by
lifecyclestage = marketingqualifiedlead+source = PAID_SOCIALin HubSpot. - Duplicate contact records (same person, multiple emails) have been deduplicated — only one entry per unique email is shown.
Meetings — Paid Social
| Contact | Company | Company Traffic | Meeting Title | Meeting Date | Outreach Before | Outreach After | Meeting Outcome |
|---|
📝 Notes
- Outreach Before = outbound sales emails sent to the contact before their meeting date.
- Outreach After = follow-up emails sent after the meeting date.
- Contacts with multiple meetings are deduplicated — only the most recent meeting per contact is shown.
- Company Traffic = SimilarWeb estimated average monthly website visits.
- Action needed: Contacts with 0 outreach after meeting should be followed up by the sales team.
Pipeline — Deals from Paid Social
| Deal Name | Contact | Company | Source | Deal Stage | Amount | Created |
|---|
Ad Spend Analysis
Top Spending Ad Sets
| Ad Set | Spend | MQLs | Cost/MQL | Impressions | Clicks | Status |
|---|
Paused Ad Sets
| Ad Set | Spend | MQLs | Cost/MQL | Impressions | Clicks |
|---|
Spend vs MQLs by Ad Set (Top 15)
Spend Distribution
Winning Ads — Top Performing Creatives by MQLs